But What Are These Phases and What Are the Best Techniques for Each of Them? The Conversion Funnel is a Graphic Representation of the Different Stages of the Buyer Journey or "Consumer Journey" . It is Called That, Funnel, Because Fewer Users Arrive at Each Phase Than at the Previous One. That is, if We Want to Get X Conversions, We Will Have to Attract a Greater Number of Users to Our Page. We Can Distinguish Three Different Stages: Tofu (the First Contact), Mofu (When the User is Evaluating Different Options) and Bofu (the Final Closing of the Sale). Funnel 1) in the Tofu Phase the User Has Just Realized That He Has a Need and Begins to Look for a Way to Respond to It. To Capture It, We Must Therefore Create Content That Responds Broadly to the Needs Around Our Brand: Lists, Tutorials, Ebooks on Generic Topics, Checklists, Infographics.
The Most Useful Formats in This Phase Are Display Advertising, Video Campaigns on Social Networks and Native Advertising. 2) in the Mofu Phase the User Already Has a Clearer Idea of what He Wants and is Beginning to Assess Different Options Real Estate Photo Editing That Satisfy But What Are These Phases and What Are the Best Techniques for Each of Them? The Conversion Funnel is a Graphic Representation of the Different Stages of the Buyer Journey or "Consumer Journey" . It is Called That, Funnel, Because Fewer Users Arrive at Each Phase Than at the Previous One. That is, if We Want to Get X Conversions, We Will Have to Attract a Greater Number of Users to Our Page.
We Can Distinguish Three Different Stages: Tofu (the First Contact), Mofu (When the User is Evaluating Different Options) and Bofu (the Final Closing of the Sale). Funnel 1) in the Tofu Phase the User Has Just Realized That He Has a Need and Begins to Look for a Way to Respond to It. To Capture It, We Must Therefore Create Content That Responds Broadly to the Needs Around Our Brand: Lists, Tutorials, Ebooks on Generic Topics, Checklists, Infographics... The Most Useful Formats in This Phase Are Display Advertising, Video Campaigns on Social Networks and Native Advertising. 2) in the Mofu Phase the User Already Has a Clearer Idea of what He Wants and is Beginning to Assess Different Options That Satisfy This Need.